Tesco is now tattooing its extra-large avocados to replace plastic barcodes. The initiative aims to eliminate millions of plastic stickers previously used to label the fruit. Tesco collaborates with Westfalia Fruit to laser-etch avocados, replacing plastic barcodes.
The computer-guided laser etching removes a “minute section” of the avocado skin to carve information regarding the size. It does not affect its taste, texture, and shelf life.
However, this tattooing is currently in the trial phase. Initially, laser-etched avocados will be available in about 270 Tesco stores in south-east England. If the trial proves successful, the supply chain will launch them at its 4270 stores across the UK and Ireland.
In addition to removing plastic stickers, Tesco is also testing a switch from plastic trays to recyclable cardboard for its twin-pack of avocados. Both steps could save more than 25 million pieces of plastic.
Graham Isaac, the general manager of Westfalia Fruit, said: “We are confident that, with a clear focus and united effort as an industry, we will be able to significantly reduce our waste, use natural resources responsibly, and protect the environment and biodiversity for all our futures.”
Tesco has been taking significant steps in promoting sustainable practices in its supply chain. Between 2019 and 2023, the retailer removed over two billion pieces of plastic from its UK business.
Tesco sells almost 70 million avocados annually. This figure witnessed a 15 percent surge in the last year. With the rising demand for this fruit, concerns about carbon footprints urged Tesco to look for more eco-friendly packaging options instead of using plastic.
The initiative already started receiving positive reviews from Tesco’s customers. Lisa Gilbey, one of the Tesco avocado buyers said, “We’re always looking for innovative ways to reduce the environmental impact of our products, and cut down on plastic waste in the home through changes to our packaging.”
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